Bob Lurie is Vice President, Corporate Strategy, for Eastman Chemical Company. Prior to joining Eastman, he was a senior partner, the Co-Managing Partner of Monitor Group. He founded Monitor's marketing and growth practice, and was the architect of the innovative approach to organic growth that fueled its success and laid the groundwork for The Organic Growth Playbook. Over his career he worked with scores of CEOs and GMs, in nearly every sector and part of the world to create successful growth strategies and help them adopt the approach organization-wide. Bob was a Phi Beta Kappa from Amherst College and has a PhD. in economics from Yale.