Bill Sanders is a business transformation and process innovation expert. He drives organizations to execute on innovative strategy using their existing strengths and unlocking latent potential. Using his proven and holistic approach, Bill rapidly bridges the gap between strategy and execution by identifying the misalignments between strategy, goals, process and execution, and then designing elegant solutions that close those gaps, accelerating growth, profitability and innovation.
Bill’s expertise has attracted over 200 organizations including such global brands as Google, Microsoft, PepsiCo, General Mills, Lipton, Hewlett-Packard, Sprint, and WebEx. He’s done business in three continents, is a past President of the San Francisco American Marketing Association, has published in the American Management Association’s quarterly journal, and is regularly quoted in the press on issues of organizational culture, productivity, and innovation.