Dave Frankland

Dave is an independent writer, consultant, and thought leader. His research and opinions have been featured in media outlets from the New York Times and Economist to Ad Age and 1to1 Magazine. His TV appearances include CNN’s “The Situation Room.” He is a highly rated public speaker, having keynoted conferences around the world, and is equally comfortable addressing boardrooms and auditoriums.

Before the term Big Data existed, Dave saw the trend and co-founded the customer intelligence (CI) practice at Forrester Research. He and his team helped establish the CI role as one of Forrester’s most successful practices. He has helped executives at hundreds of companies to define their customer relationship strategy and has worked directly with many of the companies whose case studies feature in "Marketing to the Entitled Consumer".

Previously, Dave served as the chief strategy officer at Selligent, as well as in various roles at DoubleClick (acquired by Google), NRW, and Hill & Knowlton. He grew up in Dublin, Ireland, and holds degrees from the National University of Ireland, Galway; Trinity College Dublin; and the University of Stirling in Scotland. He lives in Florida with his wife and two children.