Todd Caponi

Todd Caponi is the author of what Book Authority had ranked as one of the best sales books of all time, The Transparency Sale, the award-winning book, The Transparent Sales Leader, and his latest book, Four Levers Negotiating. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.