Roberto Blanco Brime

Roberto Blanco Brime is an expert in digital marketing, neuromarketing and advertising. He is currently CRO at Banco Santander. In recent years he has worked in different advertising agencies. He was responsible for digital transformation at Ogilvy & Mather. Director of Marketing and Customer Services at Hadoq, and account executive at Súmate. He is also a collaborating professor at ESDEN Business School, a member of the Marketing Association of Spain and author of the White Marketing concept.