Born in 1983 in Gurgaon India, Rashim Malhotra worked in various industries such as Printing & Publishing, Automobiles and Human Resource Consulting. He began his independent research over human behavior in different situations after loosing his passion in his job in 2011. He strongly believes that motivation developed from inside is far better and long lasting than received from any outside sources. Since then, all of his work concentrates on the same fact as he dreams of creating a society of self-motivated people, with an attitude of an unstoppable and performance oriented persona in everyone.