Arthur Luke

Arthur Luke is a branding expert, writer and serial entrepreneur.

He started his first business at the age of 11 and his most recent at the tender age of 60.

He's been a bus conductor, a 'disillusioned' shipyard worker, a supermarket shelf-stacker and an 'invisible' government cog.

He created his own publishing company, ran his own design company and been creative director of the world s biggest branding agency.

He's been a space tourism expert, a blues musician (still is) and a lifelong entrepreneur as well one or two jobs best not disclosed in public.