Andreas Hinterhuber
Andreas Hinterhuber is a Associate Professor of Marketing at Ca' Foscari University of Venice. He mainly thinks and writes about pricing.
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Pricing Strategy Implementation: Translating Pricing Strategy into Results
Hinterhuber, Andreas
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Strategische Erfolgsfaktoren bei der Unternehmensbewertung: Ein konzeptionelles Rahmenmodell (Schriftenreihe für Controlling und Unternehmensführung/Edition Österreichisches Controller-Institut)
Hinterhuber, Andreas
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Innovation in Pricing: Contemporary Theories and Best Practices
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Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers
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The ROI of Pricing: Measuring the Impact and Making the Business Case
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Value First, Then Price: Building Value-Based Pricing Strategies
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Managing Digital Transformation: Understanding the Strategic Process
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