Rinat Keinan

Rinat specializes in product & user-oriented psychological behavior with more than 17 years of experience.

In 2020, Rinat was chosen as one of three promising Israeli female entrepreneurs in a German magazine, and her product method entered the entrepreneurship program at Zell IDC.

Rinat's background includes 10 years of senior roles for FMCG companies such as Teva pharmaceutical & Unilever Israel, and 8 years in high-tech.

Rinat has been for 2 years a Co-Founder & Chief Product Officer at Arborknot (raised $21M).

Rinat received high achievement awards for product launch & strategic success in various product management positions and holds an M.Des from the Bezalel University of Art in industrial design and a B.A in human resources from the University of Haifa, Israel.

Rinat published two product strategy books that received world-class reviews: “Essential Read: The Pipeline Guide” in 2019 and “The Business Empowerment”, which reached #1 Bestseller in 3 categories on Amazon in July 2020.

Imagine a world where the right expertise for your business is at your command,

step-by-step, tailored, and relevant… Minimum effort, real-time, affordable, and fast!

The Business Empowerment book provides 8 simple steps to master the business path, without a long time processing. This book covers the main aspects in business development- how to find the best business opportunity, how to identify the best demand fit, how to explore new ideas, how to quickly develop intuitive features, how to build branding concepts, how to validate an idea in a quick poll, how to strategically plan the business sales & marketing to reach the highest demand feasibility. Based on more than 30 best practice stories of leading brands, startup case studies, and personal entrepreneurial stories.

The entrepreneurship path is a lonely one. The beginning processing can be overloading, and confusing, and without expert guidance, it can also lead to the wrong business decisions.

Most idea generators quit in the early stage, 30% don’t vest after 1 year, and 50% don’t make it over time… too many great ideas fall because of wrong decisions.