Adam Fridman

Adam Fridman is a seasoned entrepreneur, startup veteran, and founder of digital marketing agency Mabbly, who believes that exceptional cultures happen when people pursue purpose together. As the co-author of The Science of Story, Founder of ProHabits, and a contributor at Inc.com, Adam inspires organizations to transform and create more engaged cultures through supporting their people’s personal and professional growth.

The Science of Story, is based on two ideas: that brands are a reflection of culture, and that culture is the result of purpose that inspires, values that guide and habits that define the organization. In the course of researching the book, Adam interviewed more than 500 leadership experts and executives at America’s top brands to understand how purpose, values and habits transform organizations at the human level, by developing individual potential.

These interviews inspired ProHabits, a positive psychology-based application that links professional habits to personal and organizational goals. Companies select tracks that support their values, individuals then select a track that delivers daily “micro-habits” that help them develop skills like focus, teamwork, productivity and empowerment. ProHabits aggregates this data to deliver research that helps organizations understand the obstacles preventing engagement.

Adam believes that in a world full of distractions, people seek deeper meaning in their lives and work. A culture centered on purpose is the key to attracting a tribe of customers and employees that are invested and engaged in your organization’s success. Adam has inspired countless organizations and individuals to make the conscious choice to pursue purpose - let him inspire you.