Scarlett Darbyshire

Hello there! I’m Scarlett, your local social media marketer! I’m a business owner, chip barm lover and dog mum, with a soft spot for BBQ Food, Match of The Day and Smooth FM. It’s lovely to meet you!

I’ve worked in social media for years, and I’ve been lucky enough to see it change and grow. When I started back in early 2010, Facebook Messenger wasn’t around, Tumblr was super cool, and Instagram hadn’t even launched yet! Things have moved on a bit since then.

Running a social media marketing consultancy business is incredibly rewarding as I have come to work with my favourite kind of people – small businesses and startups. For me, there is no better feeling than working with passionate, excited folks with a great idea and a fire in their belly!

Having said that, I’ve been a business owner for almost a decade now so I can personally relate to the struggles businesses often face with social media. The lack of time to do it all, zero inspiration for content and the guilt from not posting every day and my god the algorithms! I get it. But help is here!

Despite the many benefits of being active on social media, many resource-strapped businesses struggle with social media marketing. They're unfamiliar with the different social networks, don't feel they have the time to effectively manage it, or in a lot of cases, they simply don't get 'it.'

My Book "The Ultimate Guide to Social Media for Small Businesses" tackles all these issues head on, cutting through the jargon and giving you all the essential social media know-how to confidently grow your social presence and make your mark on the online world. Whether you are new to social media in general or your efforts need a bit of a pick-me-up, this is your go-to resource for tips and advice on how to build a social marketing strategy from scratch, how to build a loyal following, how to measure your success, tips and tricks for all the major platforms and much more!

Throughout the book we look into key areas such as;

- An Introduction to Social Media

- How to Create a Social Media Strategy

- Best Practices for Social Media Marketing Success

- Important UK Internet Usage and Social Media Statistics

- A Comprehensive Look at all the Major Platforms

- Facebook, Twitter, Blogging, Pinterest, Instagram and many more.

- Social Media Monthly Clean Up and Refresh Checklist

- 83 Engaging Ideas for Your Social Media Content

- Useful Tools and Apps to Help You Market Smart

For more social media advice and top tips or to get in touch, head over to my site www.scarlettdarbyshireuk.com