He had been Professor of Marketing in the Institute of Management Technology (IMT), Ghaziabad; Birla Institute of Management Technology (BIMTECH), Greater Noida; and Institute of Management Technology, Centre for Distance Learning (IMT CDL).
He was a practicing manager and consultant in the field of marketing and general management, in India and abroad, for over thirty years before joining IMT Ghaziabad as Professor (Marketing) in 1998.
Biswas holds a master’s degree in Economics from Calcutta University (India) and a master’s degree in Management from Leeds University (UK).