Heidi Gutekunst, is the co-author of Street Smart Awareness and Inquiry-in-Action. She is also co-founder and CEO of Amara Collaboration, a social enterprise with the vision to double the worldwide number of transforming leaders. She works with transformations, for individuals, teams, and systems/organisations, and with a special interest in gender dynamics, feminine power in leadership and developing less hierarchical structures.
Heidi has worked most of her career in traditional and digital advertising agencies and has won several national and international awards in innovative advertising, branding, design and digital service design. Prior to founding Amara, Heidi served as a CEO for a digital advertising agency and led the company through a transformation which resulted in improved financial performance, greater employee satisfaction, conquering new strategic offerings, turning customers into accounts and winning both national and international awards for the first time in years. This inspired her to work more widely with transformations.
Heidi is also a mother, travels for work and life and is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability.