Karen Green

Karen Green is a sales expert who started life as a successful retail buyer for

UK retailers, Tesco and Boots, before crossing the table and working as a Commercial

Director - selling everything from Christmas puddings to Sushi.

She now uses this vast experience to help SME business owners and sales

team to sell more and sell better by understanding the psychology of how their

customers buy. She has helped clients achieve enviable success from gaining

listings in UK retailers to winning major contracts with the likes of Nike and

Amazon.

She is the best selling author of two books, "Buyer-ology - know your buyer,

sell more and sell better" and “Recipe to Success – the ingredients of a

profitable food business” which was shortlisted for Business Books awards 2018.

Karen is a sought-after speaker who delivers keynote speeches at major events

such as IFE and Retail week live and creates bespoke workshops for UN ITC,

Virgin and Enterprise nation alongside her own training and mentoring

programmes

She is a passionate and highly knowledgeable foodie, judging at many major

awards including Great Taste, Grocer Own Label and Quality Food.