Peter W. Szabo

Peter is the author of the best-selling user experience guidebook, User Experience Mapping.

He is a passionate user experience designer, researcher, blogger and sci-fi lover. In 2008 he founded Initiale, which was likely the first UX agency in Romania, to bring the user’s voice into the Eastern European web development scene. While helping companies succeed in ux, usability, accessibility and evangelizing user-centric thinking, he came up with his own user experience management methodology, the Kaizen-UX, now used at big corporations and agencies alike.

Peter has over nine years of success in user experience. He worked as external UX consultant, researcher, and designer for big brands, such as Amazon, Tesco, Virgin Atlantic, HSBC or British Gas. He was also leading the UX team at the world’s biggest online gambling company The Stars Group Inc. (PokerStars, FullTilt, Casino, BetStars, etc.)

@WSzP is an evangelist for good UX, management and development practices. His web development background makes him a total UX geek. (He probably dreams in JavaScript with some neat libraries like Angular 5.)

In June 2017 his new book, User Experience Mapping was published by Pack in Birmingham. Shortly after he moved back to Tirgu Mures, where he lives now with his family.

If you want to learn more, please visit his UX blog, the Kaizen-UX.com.