April Wilson

April Elliott Wilson is a data strategist, author, and technology advocate with more than fifteen years of experience transforming how healthcare and technology organizations use analytics to drive growth and improve patient outcomes. A lifelong tech enthusiast, she has led marketing, product, and analytics teams at FinThrive, RevSpring, and SCAN Health Plan, helping payers and providers humanize the revenue cycle through data, design, and automation.

April served on the Board of the Web Analytics Association—which later became the Digital Analytics Association before its closure in 2024—and mentored emerging professionals through the Analysis Exchange. A passionate educator, she has taught MBA and executive-level courses in marketing analytics and data strategy at Stanford, Southern Methodist University, and Otterbein University. Her books bridge data, empathy, and leadership—turning complex insights into practical action.