Alex Kei

Alejandro (Alex) Kei is a Spanish entrepreneur, professional authority and influence strategist, author, and trilingual keynote speaker, creator of the Gravitas Framework, currently based in Latin America.

He is the author of several books, including the Manual of Positive Influence and Ethical Persuasion, and has trained professionals and executives from companies such as Grupo Bimbo, DHL, Accenture, SumUp, ManpowerGroup, Adecco, CCU, BHP, and Transelec, among others.

He studied Marketing at CENP, Negotiation at the University of Michigan, and Rhetoric and Persuasion at Harvard University. He also served as a professor at ESERP European Business School.