Juju Hook

Juju Hook is a brand strategist, author, coach, and speaker dedicated to rebranding middle age for women. Her goal is to inspire one million women to live out the second half of their lives with more passion and joy than the first. Her proprietary system uncovers the 1 question, 3 problems, and 6 lies that midlife women must recognize and overcome in order to live out the dreams that they’ve set aside—or kept hidden—until now.

Through Juju's system, women free themselves to pursue goals that have, until now, been beyond their wildest imaginations. And in the process, they become a whole lot happier, and groovier to be around.

Juju is a firm believer in both big, hairy goals and the enduring truth that your past is not a reliable predictor of your future. She ran her first marathon at 40, completed her 200-hour yoga teacher certification at 45, ran her first triathlon (an Ironman 70.3) at 46, and walked away from a 25-year-career to start an online business at 47.

And at 50, she wrote her first book: Hot Flashes, Carpools, and Dirty Martinis--The Quintessential Guide for Turning Midlife into PrimeTime.