Howard Ibach

Howard Ibach is the author of two critically acclaimed graphic textbooks, How To Write A Single-Minded Proposition, and How To Write An Inspired Creative Brief 3rd edition.

He joined the faculty of the Association of National Advertisers’ Marketing Training and Development Center in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the creative brief. He also presents workshops on the single-minded proposition, writing the creative brief, strategies for briefing from the creative brief, and public speaking.

He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others.

He lives in Cathedral City, CA.