LAZARD ALLISON J

I am an Assistant Professor in the School of Media and Journalism at the University of North Carolina. My research revolves around a core interest in how visual design influences message perception and engagement. In our digital environment, individuals encounter visual messages at unprecedented rates. Specifically, my research interests focus on how visual and interactive design influences health and science communication. As visually communicating across a broad range of media is critical for effective messaging, my long-term research goals focus on identifying the role of visual and interactive design, in strategic communication, as tools that aid in favorable message evaluations.