Simon Robinson

Simon Robinson is CEO of Holonomics Worldwide and one of the world's original pioneers of customer experience strategy. In 1995, working within BT's Human Factors and marketing teams, he co-authored what is widely regarded as the world's first article on customer experience strategy — reframing business thinking from market segmentation to the design of whole experiences. As Business Development Manager for smartphones at BT Cellnet/O2, and co-founder of Genie Internet — one of the UK's first unicorn startups, incubated within BT Group — he went on to develop landmark innovations in mobile internet at BT, the WAP Forum, O2, and Digital Bridges.

Over three decades, Simon has translated that pioneering work into a suite of systemic innovation and CX frameworks including the Customer Centricity Strategy Framework, the Holonomic Circle, and the New 4Ps. He is the co-author of Designing Customer Experiences with Soul, Deep Tech and the Amplified Organisation, and Holonomics: Business Where People and Planet Matter. Recognised as a Trailblazer by Technology Magazine, he writes for CMSWire and UX Collective, speaks internationally, and is a guest professor at business schools and universities in Brazil and the United States.