Serge Gautron

Serge was born and raised in Winnipeg, Manitoba.

Like Franklin himself, Serge Gautron had always been a bit of a "Renaissance Man" at heart - with far more interests, and things he wants to learn and do, than he could ever find the time for. In 2013, he "discovered" Benjamin Franklin's simple way of achieving so much more in life. He knew instantly that he had finally found the solution to his own search for a better life. Although he found many resources online, there seemed to be very little in print. And that is when he conceived of putting together “Franklin's Way: 13 Virtues For A Better Life “- a special, singular resource for self-development that is simple enough for ANYONE to follow, and small enough to be carried around as a constant reminder of your commitment to a better you.

Today, Serge counts among his many interests & achievements the following "short-list": He is a passionate lover of wines, traveling and art. He's an inventor, with two provisional patents to his name and plenty of new ideas swimming around his head. And perhaps his greatest achievement: Serge is a very proud and loving family man surrounded by a loving wife and three beautiful children.

Just like Franklin, he credits a great deal of his success - and his ability to effectively juggle his many interests, passions, & responsibilities - on the principles and methods laid down in Franklin's Way: 13 Virtues For A Better Life.

Look for his new book “As We All Thinketh”, a carefully reworked and inclusive version of James Allen’s classic “As A Man Thinketh”.