Laurens Hoekstra

Laurens Hoekstra founded VIM Group together with Marc Cloosterman. As an experienced business administration and logistics professional, he is an accomplished expert in the brand implementation and management discipline. He was trained at Kuehne & Nagel and INSEAD, a background he has applied to his international work for over twenty years. With fifteen of those twenty-plus years focused on brands, Laurens is a welcome expert, supporting the boardroom and executive management. That support includes his frequent role as an active part of client steering committees.

Laurens has worked with leading international companies such as Vattenfall, ING Group, SkyTeam, JDE, KPN, IKEA, Air France–KLM, Vopak, NN, Renewi, and Wolters Kluwer. As a result of his invaluable body of knowledge on brand performance, he often delivers lectures about brand implementation and management. Adept at facilitating round table discussions with stakeholder groups, he founded and developed the brand management course in the Netherlands.

In addition to his work at VIM Group, Laurens is an advisory board member of the Big Improvement Day (BIG), a member of the Business Leaders Network, and an ambassador of the Ubuntu Talent Organisation.He is also a tireless mentor to students and coach to several start-up companies.