Mason is The CEO of Elicit and has a history of challenging the status quo, cultivating talent, and driving teams to innovate. Recent accolades include being named an Ernst & Young Entrepreneur of the Year Finalist and one of the 40 most influential marketers under 40 in America by Direct Marketing News. He’s co-led IBM’s advanced customer analytics practice, built loyalty programs for industry giants, and is the go-to-guy for many Fortune 500 executives. He’s also a member of the Forbes Agency Council.