MACKERT MICHAEL

I am the Director of the University of Texas Center for Health Communication, with faculty appointments in the Stan Richards School of Advertising & Public Relations and Dell Medical School Department of Population Health. My research focuses primarily on the strategies that can be used in traditional and new digital media to provide effective health communication to low health literate audiences. My research has appeared in Health Communication, Patient Education and Counseling, Journal of Health Communication, and Qualitative Health Research.