Zac Logsdon is CEO/Founder of Old Hat, a strategic marketing agency that partners with athletic organizations to drive attendance, increase fundraising and improve the game experience for fans. He has worked with more than 150 collegiate and professional teams in his nearly two decades of experience in athletics. Zac is also an experienced and engaging speaker, offering motivational speeches designed to inspire coaches, administrators and athletes as well as informative speeches based on data gathered through fan and industry research. For more information, visit ZacLogsdon.com or follow him on Twitter @ZacLogsdon