Suresh George is Associate Professor and Curriculum Lead for International Business at Coventry University. He is also a consultant on Global Business issues and Challenges. His academic practice involves teaching Postgraduate Courses on Strategy, Market Entry and Emerging Market Issues and managing the International Business Group at Coventry University's School of Strategy and Leadership. As a consultant , Suresh advises firms on their global business strategy. Suresh has been involved in creating innovative experiential learning tools that have been used across the globe, designing successful postgraduate IB courses and Market entry consultancy projects for SMEs and medium to large firms. His tweets as @sureshgeorge and also curates the GLOBESTRATEGY project. (www.globestrategy.net)
His latest teaching platform is The 2022 Global Management Marketing Strategy Online (GMMSO©), www.gmmso.com. GMMSO platform is one-of-a-kind global business research and strategic planning International business teaching/learning tool. More specifically, the GMMSO software provides a rigorous theoretical base and a comprehensive, systematic, and integrative planning platform designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The GMMSO is supported by the Global Marketing Management System book available on Amazon.
His book on ' Sustainable Economic and Emerging Markets' is available to on Amazon.
Sustainable Economic and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies. With contributions from a range of business academics, economists, and practitioners, this book conveys a picture of the complex nature of the new global business environment, especially the geopolitical dynamics of emerging countries, and breaks down the challenges across geographic fault lines, offering insights in current business practice. By adopting an in-depth case study approach, this edited book offers and discusses examples from several emerging markets and elucidates how these organisations have modelled business based on sustainable development in its various forms.
This book will prove valuable reading for students and scholars of international business, international trade, sustainability, and development.