Donald Scherer

Donald Scherer was the CEO and cofounder of CrossBorder Solutions, one of the world's largest tax software companies. He developed the company's sales assembly line and pioneered the use of web-meeting software to work with prospects and customers. CrossBorder was sold to Thomas Reuters for a home-run valuation.

After the sale, he founded and is now the CEO of AssemblySales.com. Based on the software that powered CrossBorder's sales operation and the methodology outlined in this book, ASSEMBLY is the first SaaS enterprise solution designed from the ground up to run high-velocity sales assembly lines. By optimizing performance, ASSEMBLY helps B2B sellers hyperscale by mass-producing sales. This allows them to quickly overwhelm their competition and achieve a market leadership position.

Further information on ASSEMBLY can be found at www.AssemblySales.com and on Twitter @AssemblySales. Follow Donald on Twitter @Donald_Scherer.