Anna Vanlandingham

Ever wonder “Why do people do what they do?” “Why do they buy this, and not that?” “What can I do to get them to buy more?”

Business owners ask these questions all the time, as do marketers and… economists. In fact, Pinterest marketer and award-winning economics teacher Anna Vanlandingham has been helping people answer those questions for more than two decades.

With 25 years of experience explaining supply and demand to high school students (garnering the NASDAQ Southeast Region Economics Educator of the Year award, plus grants to study at Moscow’s Higher School of Economics and train teachers in Uzbekistan, among many other honors), Anna not only understands how markets work, she knows how to, as she says, “shift that curve to the right” – to increase demand.

Using Pinterest, Anna brings social science to social media with strategies designed to not only increase demand – but to also attract leads and measurably drive conversions.

Treating every image as a clickable Call to Action, Anna combines images with conversion optimization practices to help companies attract ideal customers, turning Pinterest into an integral part of their sales funnels.

She says that for “any industry selling a dream or aspiration,” like the wedding industry, travel industry, or real-estate industry, “Pinterest can be one of the most powerful conversion tools available.”

In 2014, Anna was recognized as one of the Top 100 Women in eCommerce by WE magazine. She has been a featured guest on Vincent Ng’s podcast Pictures to Profits, the Real Estate Quarterback Show, and That Business Show, and has contributed to the Amazon Best Seller Women Innovators: Leaders, Makers and Givers and The Real Estate Quarterback’s Consumer Advocacy Playbook. She has hosted webinars and courses for Viraltag, Illumeo CPE, Sarasota Social Media Summit and The Small Business Incubator, among others. She also serves on the Caribbean Carib Academy for Social Media Advisory Board.

4 Fun facts about Anna Vanlandingham:

● Her first job out of college was recreation director for the state penitentiary (which prepared her for teaching high school and coaching basketball remarkably well).

● She’s traveled to 32 countries.

● She used to live on a cotton farm with no indoor plumbing.

● She has two rescue dogs, an Alaskan Malamute/Lab named Pandora, and Collie/Lab Logan.