Claire Brooks

Claire Brooks is president and managing director of ModelPeople Inc, a global branding company offering consumer insights and strategic solutions to a wide range of global clients. Claire has worked in brand management, strategy planning and consumer insights with Fortune 500 corporations and advertising agencies in both Europe and the US, and has also taught marketing to MBA students. She writes about consumer insights best practice and how organizations of all sizes, including non-profits, can develop empathy with customers and donors as a basis for effective strategic action. In her new book Marketing with Strategic Empathy®, she shares tools and approaches for doing this.