Johann van Tonder

Johann van Tonder COO of AWA digital, an international e-commerce website optimisation agency which regularly delivers double and triple digit sales uplifts for large and small e-commerce businesses.

His co-author is Dan Croxen-John, the founder and CEO of AWA digital. Johann is an in-the-trenches practitioner, who leads the agency’s global team of optimizers worldwide.

E-COMMERCE WEBSITE OPTIMIZATION is a practical guide to improving online conversion rates. Featuring a range of revealing case studies, the book provides a wealth of guidance on the entire process of optimizing both mobile and desktop websites, from project kick-off through to research, prioritization and split testing. It equips the reader to improve online sales and grow an e-commerce business using the tools, techniques and methods practiced by the world’s most successful multichannel retailers.

Read my recent interview to find out what it feels like to write a CRO book: http://www.awa-digital.com/blog/what-it-feels-like-to-write-a-cro-book