Phillip Pardo is a Professor of Accounting, Graduate School of Management, Ritsumeikan Asia Pacific University (APU). His research work covers Innovation in the Accounting and Hospitality sectors as well as Virtuous Management, Natural Capital Accounting, Business Analytics, Sentiment Mining, Valuation and Customer Relationship Management (CRM). He has worked in academic administration and lectured in programs at various universities (APU, Les Roches, KIMEP, KBTU, MONASH CHINA, and JINAN University) all over the world. His course work translates industry and government audit, tax and consulting experience (Deloitte Tohmatsu, Toyota and Pentagon) at all levels into a practical yet academically sound approach to education. He has published in the International Journal of Leisure and Tourism Marketing, Journal of Hospitality & Tourism, Middle East Journal of Management.