Kiri Masters

Kiri Masters is the Founder of Bobsled Marketing, a digital agency created to help consumer product brands grow and protect their online marketplace channels.

Kiri has emerged as a strong voice for brands navigating online marketplaces. She writes about Amazon and online retail marketplaces from a brand’s perspective as a contributor to Forbes Retail, host of the Ecommerce Braintrust podcast, and is the author of several books about online marketplaces.

Her third book, 'Amazon For CMOs' - a strategic resource for retail executives navigating Amazon - was co-authored with Mark Power and was listed as "One of the best Retail books of all time" by BookAuthority. In addition to her contributions at Forbes, Kiri is frequently quoted in the media including Business Insider and Modern Retail.

Her earliest entrepreneurial exploit was founding the craft supply brand 'Makely'. You can still find and purchase her first book about reviving vintage lamps on Amazon.