Robert Grillo

Robert Grillo is the director of Free from Harm which he founded in 2009 to advocate on behalf of farmed animals. As an activist, author and speaker, Grillo focuses awareness on the non human animal’s experience and point of view, drawing on insights from sociology, psychology, popular culture, ethics and social justice to bridge the gap between humans and other animals. As a marketing communications professional for over 20 years, Grillo has worked on big food industry brands where he acquired a behind-the-scenes perspective on food branding and marketing. His new book, Farm to Fable: The Fictions of Our Animal Consuming Culture, reveals how popular culture conditions us to consume animal products and how a better understanding of these fictions can empower us to help them, ourselves and the planet The book is the basis of his keynote presentation of the same name.