Guy Murrel

Guy Murrel is co-founder and principal at Catapult PR in Boulder, Colo., a boutique PR and marketing firm specializing in B2B tech. During his decades of experience, along with co-founder Terri Douglas, Murrel has helped tech companies large and small use strategic narratives and category building to stand out and lead markets. Catapult developed Strategic Narrative Marketing -- through a formalized workshop and messaging framework -- to help companies elevate messaging to the industry level, and to define new and existing categories. The strategy is effective in helping companies say something unique and meaningful in today's crowded, noisy and confusing markets.