Fiona Lucas, is a futurist passionate about harnessing technology for social change. She is committed to demystifying the online space. She understands that in an evolving tech landscape, while we may feel displaced, we're presented with remarkable opportunities. With a unique human-centric approach, Fiona encourages mindful adoption of technology, emphasising its potential for positive global impact. She advocates for genuine human connection despite advances in AI and automation, recognizing the enduring need for community and connection.
Contributing author to "The Most Amazing Marketing Book Ever" (2023), Fiona penned 'Community: The Evolution of Marketing', revealing her belief in the power of online communities, yet advocating for real-world interaction.
Fiona's first book 'Futureproof Your Kids' stemmed from her time in the education sector during the 90s. Disturbed by negative online behaviours, she ventured into social media to educate others about leveraging its benefits mindfully. Fiona firmly believes in online opportunities, provided we comprehend their etiquette and risks.
Fiona's hometown is Geelong, where her community-driven parents imbued her with a spirit of resilience. Her notable ancestry includes a connection to several authors including the Bronte sisters and other advocates for the underprivileged. Having confronted bullying and violence, Fiona's work is underpinned by respect, aiming to foster an online world where kindness and empathy prevail