C. Whan Park

C. Whan Park is a Robert E. Brooker Professor of Marketing. Prior to joining the Marshall School of Business, Professor Park was Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh (1979-1997). He holds a B.A. degree in German language and literature from Seoul National University in Korea, and an M.S. and Ph.D. in Business Administration from the University of Illinois.

Professor Park has published numerous articles in Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. His works have also appeared in many other journals, including Organizational Behavior and Human Performance, Harvard Business Review, and Journal of Retailing. Professor Park co-authored Marketing Management (Dryden Press, 1987), with Dr. Gerald Zaltman from Harvard University, and Handbook of Brand Relationships (ME Sharpe, 2009) with Deborah J. MacInnis and Joseph Priester. His new book, Brand Admiration: The Exponential Effect of Brand Trust, Love and Respect, coauthored with Dr. Deborah J. MacInnis and Dr. Andreas Eisingerich is to be published in Fall, 2016 (John Wiley Press).

In 1987 he was the recipient of the Alpha Kappa Psi award for his article which appeared in the Journal of Marketing. He is also a recipient of the 2012 Fellow of Society of Consumer Psychology and the 2015 Fellow of Association for Consumer Research. Professor Park was Editor of Journal of Consumer Psychology (2008-2012) and is currently Director of Global Branding Center at Marshall School of Business, University of Southern California (2008-present).

Professor Park was an advisor for Samsung from 1989 to 1998 and also served as a member of the Board of Director for Samsung Corporation from 2001 to 2010. In addition, he has been serving as advisor for Pulmuone Corporation since 1993. He has been running and teaching a number of marketing executive programs at Marshall since 1998.

http://www.brandadmiration.com/

https://www.marshall.usc.edu/faculty/centers/gbc