Elsie Rutterford

Elsie Rutterford is co-founder of Clean Beauty Co, a natural beauty brand born out of a need for non-toxic beauty products that don't compromise on quality. Before starting Clean Beauty Co, Elsie worked in advertising, specialising in digital media. Elsie is a self-confessed beauty junkie, natural skincare formulator and food fanatic. She's based in London where she also co-hosts annual beauty event Clean Cult.