Mark Farrell was born in Manchester UK. He left school aged 15 with no qualifications. Following a working holiday in Australia he returned to the UK, and completed his high school education between the ages of 21 and 23. Following this he obtained an undergraduate degree in Politics and International Relations from Warwick University, an MSc in Marketing from the University of Manchester, and a PhD in Marketing from Monash University Australia. Mark has worked in marketing and advertising in the UK. Mark is a Professor of Marketing and currently Head of the Graduate School of Business and Law at RMIT University, Australia. Mark lives in Melbourne with his wife Maria, and has three daughters, Ann, Sarah and Isabella.