Dr. Subho Chattopadhyay

Dr. Subho Chattopadhyay is a UGC-Net qualified Management teacher and academician with interest in the areas of Marketing and Brand development. Before foraying into academics, he has worked as a Sales and Marketing professional with regional leadership responsibilities with the pharmaceutical industry. During his career as a management teacher, he has conducted MDPs and been a resource person for training programmes conducted for the Ministry of MSME, University teachers and entrepreneurs. During his academic career he has presented several research papers in national and international conferences. His published work includes research papers in national and international journals, articles in magazines and chapters in books. Some of his research papers have been listed in Econbiz, Proquest and EBSCO database. He is teaching in the areas of Marketing and International Business.

He holds a Doctorate in Business Administration and besides his interest in the study of innovation, his research interests include the study of brands and brand development, positioning of brands, brand positioning strategies in FMCG and International Marketing.