Dr Erman Misirlisoy is a cognitive neuroscientist with a PhD from University College London. His research has focused on topics such as free will, self-control, and mental health. His work on decision-making and mental performance has been covered by worldwide media including the BBC, LA Times, and The Telegraph. Erman has applied his behavioral science expertise to improve products and insights at some of the world's biggest companies, including Google, Unilever, and UBS.