Markesha G. Tatum has worked in various retail establishments and management for more than twenty years. No matter the product, customers have always presented an interesting challenge to associates. Questions always arose as to the best way to handle this type or that type of person. Through it all, Ms. Tatum sought a manual to give associates and managers new insight into retail customer relations. When none was found, she decided to write her own and The Detailz of Retail was born – written to both educate and entertain.