Prabhakant Sinha

Prabhakant (Prabha K.) Sinha is a co-founder of ZS Associates. He has helped firms all over the world with improving sales force strategy and effectiveness. Sinha is a former faculty member at Northwestern University's Kellogg School of Management. He continues to teach sales executives at the Indian School of Business and the Gordon Institute of Business Science in South Africa. He is also the co-author of many academic articles and a series of books on sales force management. He received his PhD from the University of Massachusetts and graduated from the Indian Institute of Technology, Kharagpur.