Limor Friedman

Limor Friedman studied in Tel-Aviv University Philosophy and History.

Married since 1994 to Raffi, with whom sharing a direct marketing company business ever since. Mother of three daughters, who were born in 1995, 1997, 2002.

In their direct marketing company Limor has been in charge of managing the employees, as well as teaching them sales methods. Writing Mom's Journey according to Limor was based on the similarities of running a company and managing a house with three kids.

Limor was never conforming to professional books and common advice, nor in the business, nor while raising her kids. For the past five years Limor and her family have been living in Manhattan.