Hi,
I'm a researcher studying how an animal can build itself from a single cell. Here's my lab's website: http://yanailab.org/
My good friend Martin Lercher and I have written "The Society of Genes" to explain what a genome really is: a set of genes that are cooperating and competing in order to make it to the next generation. The book is written for anyone, no background in biology required!
Here's a one hour summary of the book from a talk I gave at the Radcliffe Institute: https://www.youtube.com/watch?v=5gPdKLSqwCk
There's also a website for the book with more information: http://thesocietyofgenes.org
Enjoy,
Itai, yanai.itai@gmail.com