Bill A Johnston

Bill A Johnston is an Advertising and Facebook Expert for Funeral Homes, President of Post and Boost (an advertising agency), speaker, author of four books including “How Facebook Works for Funeral Homes,” and a Meta Business Partner.

A native of Jamestown NY, Bill graduated from the Newhouse School at Syracuse University with a degree in Television and Radio in 1977 and has 25 years of experience managing radio stations in the Carolinas. In 2000 he founded an interactive media company for the cable television industry. He produced national television commercials for Charter Communications and interactive lead generating platforms including the Answers! Interactive CD for Cox Communications, and The Time Warner Cable Business Analyzer.

In 2016 he became a Facebook expert, invented a proprietary, scalable software platform that creates, posts, and boosts custom advertising for Funeral Homes on Facebook, and is dedicated to inspiring funeral home owners and operators to discover advertising can work for funeral homes.

Bill is also a talented speaker and has appeared before numerous national and state associations. He is a Certified Provider with the Academy of Professional Funeral Service Practice, as well as a CE provider to multiple state funeral boards. He’s married to his wife of 45 years, Cecelia, has two children, a son-in-law, and five grandchildren. He lives in Daphne, Alabama.

Praise for Bill's newest book. The Consumer's Journey to Purchasing Funeral Services

“Most funeral directors excel at caring for grieving families but often lack marketing experience. In The Consumer's Journey to Purchasing Funeral Services, Bill A Johnston provides a straightforward roadmap to effectively market our services. As experts in serving families, we need to listen to Bill's expert marketing advice in this easy-to-understand guide.”

— Randy Anderson, CFSP, CCO, CAS, and NFDA Past President 2021-2022

Advertising and marketing strategies have always been challenging to me as a former owner and manager of funeral establishments. Bill's book is a complete breakdown of today's funeral consumer and a roadmap to effective marketing and advertising principles. He explains the different phases that consumers go through on their journey to purchasing funeral services and the different types of buyers they represent. The book accomplishes two major factors for today's funeral home owners, growth in market share which then leads to growth in overall revenue. It's a must read, and I encourage my fellow professionals to secure a copy and apply Bill's sound advice.

— Duane E. Hills, President Emeritus, Joseph Gawler's Sons / Washington, DC