Fernando Barrenechea

Defender of branding as an alchemical formula of anthropology, business consulting, finance, psychology and art that translates into value creation. I´m a lover of the great stories dreaming to inspire in Branding and Business Strategies and innovation. Business has only two functions, marketing and innovation. I had worked on both. I'm a brander, innovative and strategic multinational manager and consultant with over 25 years experience in rapid changing, fast growing and high demanding industries.

I have contributed to the growth of multinationals & SMEs in 3 Continents, 25 countries, different industries and roles. During my career I've helped develop branding strategies for over 120 brands by working in consultancy and general management and as a member of the board of directors.