Aaron Keller is a founding partner at Capsule. For more than 20 years he has led national and international brands through consumer research, marketing strategy and brand development. The Capsule client lineup includes: Target, The Honest Company, Patagonia, SmartWool, Jack Daniel’s, Red Wing Shoes, Craftsman and Leatherman. Aaron has an MBA from the Carlson School of Management at the University of Minnesota and taught integrated marketing at the University of St. Thomas as an adjunct professor. He’s the author of three books and a popular speaker. When Aaron isn’t in a seat on a plane, you’re likely to find him on a bike heading across Iowa or the Rocky Mountains.