Dr. Gaurav Joshi has completed his PhD in Business Management from G.B. Pant University of Agriculture & Technology prior to this he has done his Master’s in Business Administration with specialization in Marketing and Finance. In his PhD thesis he has designed an entrepreneurship business model for fresh produce which is helpful in increasing farmer’s share in consumer rupees. Prior to his doctoral study he worked in industry for more than four years in various positions. Areas of research interest include supply chain management, Multi-Objective Decision -Making, Entrepreneurship, Rural Marketing and Agribusiness Management. He had also published various research papers in different national and international reputed journals.