Maxwell Luthy

Maxwell Luthy is an accomplished consumer trend analyst who delivers keynotes at conferences around the world -from Miami to Manilla- and works with brands such as Disney, Samsung and American Express.

After receiving a Joint Honors degree in Economics and History from Bristol University, Maxwell began his career at a London-based advertising agency. He then worked in the music industry -founding a record label and hosting a radio show on NTS- for several years before joining TrendWatching. It was with his colleagues at TrendWatching that he co-authored Trend-Driven Innovation.